MARS - Reach For The Mars

Centered around celebrating achievement, this campaign formed from one insight; it's not wrong to reward yourself for a job well done. In fact, hard work is meant to be celebrated. The content of this social-first, web led campaign is to remind users to share their success stories with one another, while simultaneously rewarding these efforts with sweet, sweet candy.

This project relied upon using Mars Inc.'s global brand style in place of their typical chocolate look to create a new, established feeling alongside the use of AI produced imagery and social/web mockups.